With the Tokyo Olympics fast approaching, TikTok UK wanted to help underrepresented athletes raise their public profile using the power of the platform. TikTok allows people from all walks of life to have a voice and tell their stories in unique ways. From early morning practices to late night ice baths and all the moments in between, we set about educating athletes on the benefits of being a dedicated sportsperson with a large social following.
We created a landing page with tips, tricks and inspiration from some of the world's top athletes using TikTok to connect authentically with their fans.
Direction: Mark Berry, Aaron Mohr
Strategy: Jason Carnew