Brand for Taiga
Taiga is a consultant and technology adoption company which works with businesses to implement strategic solutions to changing digital needs.
The brand attempts to break free of consulting stereotypes, by stripping back visuals and using simple language when conveying ideas. The founder’s vision of connecting back to nature - with the name and logomark - is personified through the overall brand voice.
Taiga is a forest biome found in Canada and Northern Europe. It is also known as the Land of Little Sticks in Russian.