Seeking Blue Records

Launched 2019

Client: Seeking Blue Records
Agency: Goat Digital

Interaction design
UI refinements
Hiding easter eggs

Seeking Blue is a present-day record label born from YouTube curator MrSuicideSheep. In a competitive industry, where many struggle to form an identity, this humble label has managed to establish a deep personal connection with their fans. In their own words they "provide a collective experience and journey through music and stories."

Having approached us with a full set of page designs, we worked alongside Seeking Blue's in-house designer Lauren Bortoli to bring her whimsical designs to life in the digital space.

While staying true to the original concept, it was important for us to add value in areas of layout, typography and most importantly, user interaction.

Credit where it's due

Design: Lauren Bortelli
Development: Tim Lu