Lumel Studios

Launched 2020

Client: Lumen Studio
Agency: Outfrnt and Studio Mann

Brand strategy
Brand design
Whimsical Yukon pattern-maker

Lumel Studios is a glass blowing studio based in Whitehorse, Yukon who pride themselves on diversity and cultural inclusivity, providing workshops for people of all ages and backgrounds. The locals call them ‘The Happiness Factory’.

With a team of glass artists, engineers, astrophysicists, and sculptors, Lumel produces highly polished work, yet never take themselves too seriously. No commission is too far-fetched. For that reason, we positioned Lumel as a playful and creative brand with flexible ‘glass-blown’ typography and Yukon-inspired abstract backgrounds

Credit where it's due

Outfrnt: Josh Callahan and Andy Dai
Strategy: Bryce Lokken