Brand & Print
Client: JBS Equipment
Agency: Goat Digital
Brand strategy and design
A whole load of shit
JBS Equipment design and manufacture agricultural farming equipment with a unique made-to-order model and zero inventory. They pride themselves on exceptional design, superior attention to detail, and innovating a stagnant agriculture industry.
Inspired by the field on which JBS relies, the logomark symbolizes the future of agriculture, and a statement of continuing innovation in the world of farming. The accompanying brand solidifies this by carrying a design-first mindset, geared toward engineering prowess rather then a rugged and gritty industry stereotype.
Credit where it's due
Strategy: Terence Sawtell, Anais Bonin
Design: Heather Browne, Katy Witts
Photography: Adam Yunker
Technical: Tim Lu, Carmen Shing