JBS Equipment

Role: Branding / Client: JBS Equipment / Agency: Goat

JBS Equipment design and manufacture agricultural farming equipment with a unique made-to-order model and zero inventory. They pride themselves on exceptional design, superior attention to detail, and innovating a stagnant agriculture industry.

Inspired by the field on which JBS relies, the logomark symbolizes the future of agriculture, and a statement of continuing innovation in the world of farming. The accompanying brand solidifies this by carrying a design-first mindset, geared toward engineering prowess rather then a rugged and gritty industry stereotype.

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Credits

Strategy: Terence Sawtell
Design: Heather Browne
Photography: Adam Yunker