Arc’teryx design and manufacture outdoor apparel in the heart of B.C, Canada for a global market. In a continued effort to reduce waste and be more intentional about their impact, Arc’teryx launched REBIRD - a circularity brand.
Circularity means designing waste and pollution out of systems, to respect the limits of a finite planet. ReBird is a hub of initiatives in upcycling, resale, care and repair, that lets Arc’teryx users arc towards a more circular way of operating.
We designed a landing page for the brand launch to demonstrate this vision of circularity.
Creative Director: Matthew Johnson
Branding: Monday Creative
Development: Pound & Grain